As i learned in china last week, us and european companies are being seriously out-smarted while china's big tech rivals compete to pull.
Nike flagship store in japan nike has big plans for china it wants to double its sales there by 2015 to $4 billion annually, reports the wall. Nike's sales in greater china (ie, including hong kong, macau and taiwan) fell for even post-discounting, the clear out process was slow.
Nike vice president and gm of greater china angela dong explains the company's category offense strategy to hit a big revenue goal.
Nike swung into action even before most chinese knew they had a new hero the moment hurdler liu xiang became the country's first olympic.
Nike is capturing this trend and the company registered a 27% growth in revenues from greater china in the six month period ended november.